Communication means increasing the occasions for meeting, discussing and confronting. It means informing but also listening, since each meeting is a new experience, an occasion for enrichment. For this reason, trade fairs have great importance. They are occasions for direct comparison with those who are daily stimulated by the market. It is a particularly qualified and expert public which Balma, Capoduri & C. addresses paying special attention to the preparation of the stand. The same attention is given to communication through the press, where Balma, Capoduri & C. boasts a tradition that, with "Coccoina" posters goes back to the dawning of advertising communication. But believing in communication means above all relying on human qualities and on the values of interpersonal relationships. In this sense, the ceremony of the "ZENITH Golden Badge" award is - possibly among many occasions for meeting - the most significant, the one that gathers together all the protagonists of the Company life, together with collaborators, customers and suppliers, for an occasion of joy and gratitude with that team spirit that has always been the "raw material" determining the success
of Balma, Capoduri & C.